Singapore’s First Premium Insect Snack Brand: The HexaCrunch® Story

Most snacks are safe. Predictable. Ordinary. We didn’t want that. We wanted something that wakes you up.

HexaCrunch® started with a simple idea: what if Singapore had a snack bold enough to break the routine, and good enough to crave again and again?

That’s how HexaCrunch® came to life, Singapore’s first premium insect snack brand built for people who dare to snack different.

Where It All Began

Let’s be real. Snacks in Singapore can get a little same-same. Chips, nuts, biscuits. All familiar, all fine, but nothing exciting.

We wanted to shake things up.

The world was already exploring new kinds of food, from plant-based meats to alternative proteins. But insects were still untouched territory here.

So we decided to take that challenge and make it work.

We teamed up with the right partners, sourced quality ingredients, and spent months perfecting that signature crunch.

Not a stunt. Not a gimmick. Just something genuinely good with a little attitude.

Why Insects, Why Now

We didn’t choose insects to shock anyone. We chose them because they’re full of flavour, texture, and character, the kind of stuff most snacks forgot.

Insects have always been part of traditional Asian diets. We just gave them a modern, premium twist.

They’re rich in natural protein, taste great when done right, and add a distinctive edge you won’t find anywhere else.

HexaCrunch® takes what’s familiar in parts of Asia and makes it cool again, crafted for a new generation of adventurous snackers in Singapore.

Our Mission: Escape the Routine

We all fall into routines. Same snacks. Same flavours. Same habits.

HexaCrunch® exists to break that. To make you stop, crunch, and think, “Wait, this is actually good.”

Every bite is a little rebellion against boring snacking. It’s not just about insects. It’s about shaking things up and having fun doing it.

That’s what Escape the Routine means to us, stepping out of comfort zones one crunch at a time.

What Makes Us Premium

To us, premium isn’t about fancy labels. It’s about doing things properly.

We use quality ingredients, develop flavours that actually hit, and make sure everything meets Singapore’s food safety standards.

Light, crisp, and flavour-driven. That’s the HexaCrunch® way. Charred Ember BBQ, Crimson Burn Paprika, and Siam Blaze Tom Yum, each one built to surprise you in the best way possible.

What HexaCrunch® Stands For

HexaCrunch® is Singapore’s first premium insect snack brand, created to change the way people think about snacking.

HexaCrunch® is made for people who want something different, something they can talk about and actually enjoy.

So go ahead. Take the dare. Escape the routine. Snack different. Snack HexaCrunch®.